Stocks· September 04, 2026 at 08:38 PM

Apple's John Ternus needs to be his own type of CEO and 'not Tim Cook 2'

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Founder, Financial Engineer · CMB-licensed

Higher education in Financial Engineering and Money & Capital Markets. SPK (Turkey CMB) licence. 16 years across institutional markets, research, and quant-driven analytics.

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AI summary

Adobe (ADBE) is the latest company to name a new CEO — effective December 1 for Anil Chakravarthy — coming right after Apple (AAPL) began its new era under John Ternus earlier this week. Harvard University executive education fellow Bill George discusses the attributes that a CEO like Ternus must have to succeed while not trying to simply replicate the success of Tim Cook and Steve Jobs. George was the chief executive of Medtronic (MDT) from 1991 to 2001.