Home / News / Apple iPhone 18 Pro pre-orders point to mixed demand signals, brokers say

Apple iPhone 18 Pro pre-orders point to mixed demand signals, brokers say

Apple Inc (NASDAQ:AAPL, XETRA:APC) iPhone 18 Pro pre-order delivery times are running shorter than last year's iPhone 17 cycle, according to two Wall Street brokers tracking the launch, though the firms disagree on what that signals for demand. Bank of America and Jefferies both monitored...

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Indices· September 14, 2026 at 05:08 PM
Authored by·Editorially reviewed
Onur Erkan Yıldız
Founder, Financial Engineer · CMB-licensed
NeutralMedium impact

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Apple Inc (NASDAQ:AAPL, XETRA:APC) iPhone 18 Pro pre-order delivery times are running shorter than last year's iPhone 17 cycle, according to two Wall Street brokers tracking the launch, though the firms disagree on what that signals for demand. Bank of America and Jefferies both monitored...

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