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Apple CEO Says Memory Prices Are ‘Unprecedented’ and Could Keep Climbing — iPhone, Mac and iPad Costs Face Fresh Pressure After Recent Price Hikes

Apple Inc. warned that rapidly rising memory prices continues to increase pressure on product costs, after the company already raised prices across several hardware categories. CEO John Ternus, during its fiscal fourth-quarter earnings call, said, "What we’re seeing with memory...

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Earnings· November 04, 2026 at 11:30 PM
Authored by·Editorially reviewed
Onur Erkan Yıldız
Founder, Financial Engineer · CMB-licensed
NeutralMedium impact

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Apple Inc. warned that rapidly rising memory prices continues to increase pressure on product costs, after the company already raised prices across several hardware categories. CEO John Ternus, during its fiscal fourth-quarter earnings call, said, "What we’re seeing with memory...

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