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The world is about to meet Apple’s new CEO. Here are his biggest challenges

When Apple holds its annual iPhone event on September 9, it’ll be the first time in more than a decade that Tim Cook won’t introduce the company’s latest products.

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Stocks· September 06, 2026 at 10:30 AM
Authored by·Editorially reviewed
Onur Erkan Yıldız
Founder, Financial Engineer · CMB-licensed
NeutralMedium impact

AI summary

When Apple holds its annual iPhone event on September 9, it’ll be the first time in more than a decade that Tim Cook won’t introduce the company’s latest products.

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