Home / News / Gary Black Warns Tesla Could Squander Its Autonomy Lead Like It Did With EVs, Calls for $100 Million Cybercab

Gary Black Warns Tesla Could Squander Its Autonomy Lead Like It Did With EVs, Calls for $100 Million Cybercab Marketing Spend — ‘The Goal of Advertising Is to…’

Tesla Inc. investor Gary Black said the company risks repeating a costly EV-era mistake by relying on technology to sell itself, warning the same approach could squander Tesla’s first-mover advantage in unsupervised autonomy and Cybercab. Tesla Risks Repeating Its EV...

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Stocks· September 10, 2026 at 01:30 AM
Authored by·Editorially reviewed
Onur Erkan Yıldız
Founder, Financial Engineer · CMB-licensed
NeutralMedium impact

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Tesla Inc. investor Gary Black said the company risks repeating a costly EV-era mistake by relying on technology to sell itself, warning the same approach could squander Tesla’s first-mover advantage in unsupervised autonomy and Cybercab. Tesla Risks Repeating Its EV...

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