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Apple’s New CEO Gets $55 Million, Then Takes the Stage to Sell a $2,400 iPhone

Apple's newest CEO walked into the top job with a $55 million equity target and eight days to prepare before stepping onto the keynote stage to pitch the most expensive iPhone the company has ever attempted to sell.

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Stocks· September 09, 2026 at 01:54 AM
Authored by·Editorially reviewed
Onur Erkan Yıldız
Founder, Financial Engineer · CMB-licensed
NeutralMedium impact

AI summary

Apple's newest CEO walked into the top job with a $55 million equity target and eight days to prepare before stepping onto the keynote stage to pitch the most expensive iPhone the company has ever attempted to sell.

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