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Apple has taken its 'biggest gamble in years' - should you?

Apple has taken its "biggest gamble in years" by launching its first-ever flip phone, according to experts at Uswitch. The Duo is also its most expensive phone ever, at a starting price of £1,999 - rising to an eye-watering £3,199 for maximum storage.

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Stocks· September 11, 2026 at 12:03 PM
Authored by·Editorially reviewed
Onur Erkan Yıldız
Founder, Financial Engineer · CMB-licensed
NeutralMedium impact

AI summary

Apple has taken its "biggest gamble in years" by launching its first-ever flip phone, according to experts at Uswitch. The Duo is also its most expensive phone ever, at a starting price of £1,999 - rising to an eye-watering £3,199 for maximum storage.

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