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A Foldable iPhone Will Be Apple’s Biggest Test in Years

Apple has never been known for inexpensive products, but its upcoming wave of releases could push its luxury brand to new heights. This year, the highlight of Apple’s annual September product event, which begins Wednesday at 1 p.m. ET., is expected to be a foldable phone that could cost as much as $2,000, nearly double the starting price of its existing Pro line of iPhones. The hefty price tag will be a test of just how much Apple customers are willing to pay for a phone.

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Stocks· September 09, 2026 at 08:42 AM
Authored by·Editorially reviewed
Onur Erkan Yıldız
Founder, Financial Engineer · CMB-licensed
NeutralMedium impact

AI summary

Apple has never been known for inexpensive products, but its upcoming wave of releases could push its luxury brand to new heights. This year, the highlight of Apple’s annual September product event, which begins Wednesday at 1 p.m. ET., is expected to be a foldable phone that could cost as much as $2,000, nearly double the starting price of its existing Pro line of iPhones. The hefty price tag will be a test of just how much Apple customers are willing to pay for a phone.

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