Will Ulta’s (ULTA) Gemini-Powered “Ulta AI” and NielsenIQ Tie-Up Change Its Digital Narrative?

AI summary

In April 2026, Ulta Beauty and Google announced two Gemini-enabled AI commerce experiences and Ulta launched its own Gemini-based “Ulta AI” assistant, aiming to make product discovery and checkout more seamless across Google’s platforms and Ulta’s digital channels. A separate data-sharing collaboration with NielsenIQ positions Ulta Beauty to pair these AI tools with richer omnichannel insights, potentially sharpening merchandising decisions and personalization across its beauty...