In April 2026, Kraft Heinz expanded its Capri Sun portfolio with Capri Sun Hydrate, a kid-focused electrolyte drink with lower sugar, added Vitamin E, and no artificial ingredients, rolling out across major US retailers including Walmart, Target, and Amazon. This launch targets growing demand for healthier, functional kids’ beverages and showcases Kraft Heinz’s push to refresh legacy brands through innovation and new consumption occasions. We’ll examine how the Capri Sun Hydrate launch,...
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