Poppi’s Allison Ellsworth: ‘We Did $100,000 While We Were Sleeping’ From 1 TikTok Video

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Allison Ellsworth, co-founder of prebiotic soda brand Poppi, has a story that should reset how operator-investors think about marketing spend. Sitting down one Friday night with wet hair after a shower, she filmed a single TikTok telling her own story. The script was simple: “Hi, I’m Allison. Poppi has 5 grams of sugar. And I ... Poppi’s Allison Ellsworth: ‘We Did $100,000 While We Were Sleeping’ From 1 TikTok Video