Parks Associates: Paramount-WBD (Warner Bros. Discovery) Deal Signals New Era of Streaming Scale

AI summary

Parks Associates' latest streaming video research highlights that Paramount's acquisition of Warner Bros. Discovery (WBD) would extend the combined company's reach to 57% of all US internet households. This deal would put it on par with the four streaming giants, Netflix,Google,Amazon, and Disney, which each reach nearly 60% of all consumers via their various platforms and services.