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Indices· May 05, 2026 at 04:44 PM

Brian Niccol Earned the ‘Retail Messi’ Nickname: Starbucks Same-Store Sales Jump 6.2% After 7 Quarters of Decline

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Onur Erkan Yıldız
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The Morning Brew Daily hosts handed Brian Niccol a nickname this week: “the retail Messi.” The label arrived after Starbucks (NASDAQ:SBUX) reported a 6.2% increase in same-store sales. This ended a streak of 7 quarters of flat or declining sales and sending the shares up nearly 6% after hours. This was on top of a ... Brian Niccol Earned the ‘Retail Messi’ Nickname: Starbucks Same-Store Sales Jump 6.2% After 7 Quarters of Decline

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