Apple Is Changing The Rules Right Before Tim Cook Exits

AI summary

Apple Inc. just delivered the kind of quarter that used to come easily. Revenue rose 17%, powered by a 22% jump in iPhone sales—a sharp reversal from years of sluggish upgrade cycles. iPhone Growth Is Back—But That's Not The Story But the real shift isn't demand. It's what Apple is doing behind the scenes as Tim Cook prepares to step down, with John Ternus set to take over. According to a report by The Information, Apple is quietly rewriting parts of its financial and strategic playbook. Don't M